Dan Frommer is the founder and editor in chief of The New Consumer, a publication exploring and analyzing consumer trends and innovative brands. He also produces the popular, data-driven Consumer Trends report series in collaboration with Coefficient Capital, a New York-based investment firm. Frommer is a longtime business journalist and media entrepreneur, previously serving as the editor in chief of Recode. After starting his career at Forbes, he helped create Business Insider as its second employee. A graduate of Northwestern University’s Medill School of Journalism, Frommer lives in Los Angeles.
The New California Consumer
Dan Frommer, founder of The New Consumer, offers a detailed, data-driven look at how California consumers spend their time and money, with a focus on their food, health, and wellness priorities.
